{"id":1609,"date":"2026-01-12T23:18:27","date_gmt":"2026-01-12T23:18:27","guid":{"rendered":"https:\/\/unitedplates.net\/rehberlerin-restoranlari-bile-tedarik-zincirlerinin-son-halkasi-mi-olacak\/"},"modified":"2026-01-12T23:50:32","modified_gmt":"2026-01-12T23:50:32","slug":"rehberlerin-restoranlari-bile-tedarik-zincirlerinin-son-halkasi-mi-olacak","status":"publish","type":"post","link":"https:\/\/unitedplates.net\/tr\/rehberlerin-restoranlari-bile-tedarik-zincirlerinin-son-halkasi-mi-olacak\/","title":{"rendered":"Rehberlerin Restoranlar\u0131 Bile Tedarik Zincirlerinin Son Halkas\u0131 M\u0131 Olacak?"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”1598″ bg_position=”center center” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”18%” bottom_padding=”18%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.5″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” parallax_bg=”true” parallax_bg_speed=”fast” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]\n

Michelin Rehberi Tart\u0131\u015fmalar\u0131 II<\/h2>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”60″ bottom_padding=”60″ bottom_padding_phone=”25″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”.vc_custom_1768253232634{margin-top: 40px !important;}” text_direction=”default”]\n

G\u0131da \u00fcretimi ve tedarik sistemi her zaman k\u00e2r h\u0131rs\u0131n\u0131n merkezinde yer alm\u0131\u015ft\u0131r ve tekelle\u015fmenin daha en ba\u015f\u0131ndan itibaren ba\u015flad\u0131\u011f\u0131 ink\u00e2r edilemez. <\/span><\/h4>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”60″ bottom_padding_phone=”25″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]Buna kar\u015f\u0131n, g\u0131da sisteminin d\u0131\u015far\u0131daki son halkas\u0131 olan restoranlar, \u00f6zellikle yirminci y\u00fczy\u0131l\u0131n son \u00e7eyre\u011fine kadar Avrupa genelinde \u00e7o\u011funlukla k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli i\u015fletmeler olarak varl\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcrm\u00fc\u015ft\u00fcr.<\/p>\n

Tarladan hem evdeki hem de d\u0131\u015fardaki yeme\u011fe kadar g\u0131da tedari\u011fine, \u00f6zellikle son elli y\u0131lda damgas\u0131n\u0131 vuran, tekelle\u015fme olmu\u015f; \u00f6rne\u011fin \u00e7ift\u00e7iler, yerel \u00fcreticiler ve bakkallar yerlerini Agrobusiness\u2019a, k\u00fcresel markalar\u0131n egemenli\u011findeki g\u0131da end\u00fcstrisine, gross marketlere ve fast food zincir restoranlar\u0131na b\u0131rakm\u0131\u015ft\u0131r. Bu d\u00f6n\u00fc\u015f\u00fcm, bug\u00fcn neredeyse tamamlanm\u0131\u015ft\u0131r. <\/p>\n

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3-4 Trilyon dolar de\u011fer \u00fcreten Food Service<\/h3>\n<\/div>\n<\/div>\n<\/div>\n
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Evde pi\u015fen yeme\u011fin haz\u0131r g\u0131da ile neredeyse tamamen metala\u015ft\u0131r\u0131ld\u0131\u011f\u0131 bu d\u00f6nemin sonuna do\u011fru, Food Service olarak adland\u0131r\u0131lan ve t\u00fcm d\u0131\u015farda\/d\u0131\u015fardan yemek yeme bi\u00e7imlerini kapsayan, son teslimat katman\u0131, yani indirgeyici bir yakla\u015f\u0131mla \u201cba\u011f\u0131ms\u0131z\u201d restoranlar, tedarik a\u011f\u0131 \u00fczerinden do\u011frudan Agri-Food System\u2019e dahil olmaya\/edilmeye, buna mecbur kalmaya ba\u015flanm\u0131\u015ft\u0131r. <\/p>\n

G\u00fcn\u00fcm\u00fczde, Food Service yani ev d\u0131\u015f\u0131nda yeme\u011fe d\u00f6n\u00fc\u015fen g\u0131dan\u0131n son halkas\u0131n\u0131n ticari b\u00fcy\u00fckl\u00fc\u011f\u00fc, global gayri safi has\u0131la i\u00e7inde tar\u0131m kadar, g\u0131da (i\u015fleme) sanayi kadar ve g\u0131da perakendesi kadar b\u00fcy\u00fckt\u00fcr! Tablo 1\u2019de g\u00f6sterildi\u011fi gibi her biri yakla\u015f\u0131k 3,5 – 4,0 trilyon dolar hacminde sekt\u00f6rlerdir bunlar ve Argi-Food system toplamda 10-13 Trilyon dolar b\u00fcy\u00fcl\u00fc\u011f\u00fcyle d\u00fcnya ekonomisinin %10 – 12\u2019si kadard\u0131r. <\/p>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”60″ bottom_padding_phone=”25″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”left” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]\n

Tablo 1. K\u00fcresel G\u0131da Sistemi (Food \/ Agri-Food System) <\/strong><\/h6>\n[\/vc_column_text][image_with_animation image_url=”1592″ image_size=”medium_large” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” img_link_large=”yes” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text css=”” text_direction=”default”]\n
*K\u00fcresel nominal GSYH \u2248 100\u2013105 trilyon USD olarak al\u0131nm\u0131\u015ft\u0131r.
\n*De\u011ferler yakla\u015f\u0131k ve tahminidir.
\n*Rakamlar katma de\u011fer (value added) yakla\u015f\u0131m\u0131yla verilmi\u015ftir.
\n*G\u0131daya \u00f6zg\u00fc lojistik, depolama ve so\u011fuk zincir maliyetleri g\u0131da perakendesi kalemi i\u00e7inde yer almaktad\u0131r.
\n*Bu rakamlar, k\u00fcresel nominal GSYH\u2019nin yakla\u015f\u0131k 100 – 105 trilyon USD oldu\u011fu varsay\u0131m\u0131na dayanarak, katma de\u011fer esas al\u0131narak yap\u0131lm\u0131\u015f yakla\u015f\u0131k tahminlerdir. <\/strong><\/h6>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”60″ bottom_padding_phone=”25″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]Tar\u0131m; \u00e7ift\u00e7ilik, hayvanc\u0131l\u0131k ve bal\u0131k\u00e7\u0131l\u0131\u011f\u0131 kapsayacak \u015fekilde k\u00fcresel GSYH\u2019nin yakla\u015f\u0131k %4\u2019\u00fcn\u00fc olu\u015fturur ve bu da kabaca 4 trilyon ABD dolar\u0131na kar\u015f\u0131l\u0131k gelir.<\/p>\n

G\u0131da i\u015fleme sekt\u00f6r\u00fc; et, s\u00fct \u00fcr\u00fcnleri, un, \u015feker ve i\u015flenmi\u015f g\u0131dalar\u0131 kapsayarak yakla\u015f\u0131k %3 – 4 d\u00fczeyindedir; bu da yakla\u015f\u0131k 3 – 4 trilyon ABD dolar\u0131 anlam\u0131na gelir.<\/p>\n

Lojistik d\u00e2hil g\u0131da perakendesi; s\u00fcpermarketler, kasaplar, manavlar, paketli g\u0131dalar, depolama ve so\u011fuk zincirleri i\u00e7erecek \u015fekilde yakla\u015f\u0131k %3 – 4 paya sahiptir ve yakla\u015f\u0131k 3,5 – 4,5 trilyon ABD dolar\u0131 b\u00fcy\u00fckl\u00fc\u011f\u00fcndedir.<\/p>\n

G\u0131da hizmetleri ve restoranlar; restoranlar, kafeler, yemekhaneler ve catering hizmetlerini kapsayarak yine yakla\u015f\u0131k %3 – 4 d\u00fczeyindedir ve yakla\u015f\u0131k 3,5 – 4,0 trilyon ABD dolar\u0131 b\u00fcy\u00fckl\u00fc\u011fe ula\u015f\u0131r.<\/p>\n

Bu \u00e7er\u00e7evede, toplam g\u0131da sistemi k\u00fcresel GSYH\u2019nin yakla\u015f\u0131k %10\u201312\u2019sine kar\u015f\u0131l\u0131k gelmektedir.<\/p>\n

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Zincir restoran ba\u011f\u0131ms\u0131z restorana kar\u015f\u0131<\/h3>\n<\/div>\n<\/div>\n<\/div>\n
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Zincir restoranc\u0131l\u0131k, 1920’lerde ABD’de hijyen, d\u00fc\u015f\u00fck fiyat ve standart hizmet vaadiyle, ortaya \u00e7\u0131km\u0131\u015f olsa da ekonomik anlamda kayda de\u011fer boyutlara yirminci y\u00fczy\u0131l\u0131n son \u00e7eyre\u011finde ula\u015fm\u0131\u015ft\u0131r. Bug\u00fcn zincirlerin toplam food service i\u00e7indeki pay\u0131, yakla\u015f\u0131k olarak %30\u2019a ula\u015fm\u0131\u015ft\u0131r. <\/p>\n

1970\u2019li y\u0131llarda Avrupa k\u0131tas\u0131ndaki ilk McDonald\u2019s restoranlar\u0131 a\u00e7\u0131lmaya ba\u015fland\u0131ktan neredeyse yirmi-yirmi be\u015f y\u0131l sonra, bu t\u00fcr zincirlerin Avrupa pazar\u0131na yerle\u015fmesi tamamlanm\u0131\u015ft\u0131r, denebilir. Buna ra\u011fmen, food service h\u00e2l\u00e2 a\u011f\u0131rl\u0131kl\u0131 olarak ba\u011f\u0131ms\u0131z aile i\u015fletmeleri (mon-and-pop), k\u00fc\u00e7\u00fck yat\u0131r\u0131mc\u0131lar, mikro \u00f6l\u00e7ekli \u015firketler ve \u015feflerin\/a\u015f\u00e7\u0131lar\u0131n m\u00fclkiyetindedir denebilir. <\/p>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”60″ bottom_padding_phone=”25″ text_color=”dark” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”1595″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” img_link_large=”yes” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding_phone=”25″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]Globalde 6 – 8 trilyon dolar b\u00fcy\u00fckl\u00fc\u011f\u00fcndeki bu \u201cba\u011f\u0131ms\u0131z\u201d i\u015fletmelerin \u00f6nemli bir k\u0131sm\u0131, art\u0131k yerel tedarik\u00e7ilerden de\u011fil, pazar\u0131 domine eden, fiyat\u0131 ve vadeyi belirleyen, tohumdan ba\u015flayarak t\u00fcm \u00fcretimi yapan yada yapt\u0131ran, k\u00fcresel tedarik\u00e7ilerden sat\u0131nalma yapmaktad\u0131r. <\/p>\n

Zincir restoranlar\u0131n kaplad\u0131\u011f\u0131 pazar %30\u2019a dayanm\u0131\u015f olsa da, geriye kalan bu b\u00fcy\u00fck alanda, \u00f6n\u00fcm\u00fczdeki birka\u00e7 on y\u0131l i\u00e7inde bu pazarda el de\u011fi\u015ftirme ve yeni sahiplik bi\u00e7imleri ortaya \u00e7\u0131kmas\u0131 beklenmektedir. Yani, art\u0131k mahallenin bulu\u015fma noktas\u0131 olan mekanlar da, \u00f6\u011fle yemeklerinde i\u015f\u00e7ilere esnafa hizmet veren restoranlar da, \u015fehir, merkezlerindeki turistik restoranlar da ve ilgin\u00e7tir rehberlerdeki gastronomik de\u011feri olan yemekler sunan restoranlar da \u00e7o\u011funlu\u011fu tarladan, meradan ba\u015flayarak tar\u0131m\u0131, g\u0131da end\u00fcstrisini ve perakende da\u011f\u0131t\u0131m\u0131 kontrol eden tedarik zincirlerine ba\u011f\u0131ml\u0131 hale gelecektir. <\/p>\n

Bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn bir baca\u011f\u0131 finansman ise di\u011fer baca\u011f\u0131 da \u201cpazarlama\u201d a\u011f\u0131d\u0131r. Bu pazarlama a\u011f\u0131n\u0131n merkeze yak\u0131n bir yerinde restoranlar\u0131 puanlayan, tavsiye eden, parlatan, y\u0131ld\u0131zla\u015ft\u0131ran, ayn\u0131 tedarik a\u011f\u0131na sponsorluk mekanizmalar\u0131 ile ba\u011flanm\u0131\u015f rehberler bulunmaktad\u0131r. <\/p>\n

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Ba\u011f\u0131ms\u0131z restoranlar\u0131n gelece\u011finde ne var?<\/h3>\n<\/div>\n<\/div>\n<\/div>\n
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Bir zamanlar, iyi bilinen, sevilen restoranlar\u0131n, d\u00fckkanlar\u0131n\u0131n \u00f6nlerindeki tentelerine i\u00e7ecek markalar\u0131n\u0131n isimlerini yazmas\u0131na m\u00fcsaade etti\u011fi bir d\u00f6nem vard\u0131. O tente, restoran\u0131n uzant\u0131s\u0131yd\u0131. Restoran bira markas\u0131 ya da gazl\u0131 me\u015frubat markas\u0131n\u0131 ta\u015f\u0131yor, t\u00fcketiciye pazarl\u0131yordu: Bunu i\u00e7ebilirsiniz, bu \u00fcr\u00fcne ben g\u00fcveniyor ve sat\u0131yorum, alabilirsiniz. \u00d6zetlersek: T\u00fcketici i\u00e7in referans restorand\u0131. Do\u011fru, de\u011fil mi? <\/p>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”60″ bottom_padding_phone=”25″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”.vc_custom_1768254193061{margin-top: 40px !important;}” text_direction=”default”]\n

\u015eimdi ise yani bu son elli senenin sonunda, i\u015fler tersine d\u00f6nd\u00fc. \u015eimdi o restoran, global i\u00e7ecek tekelinin uzant\u0131s\u0131 haline geldi\u2026 De\u011fi\u015fen ve olan budur. Tedarik\u00e7i, yani tentedeki marka, bu restoranda benim \u00fcr\u00fcn\u00fcm\u00fc t\u00fcketebilirsiniz diyor; hatta, emir kimi ile yazmak laz\u0131m, burada t\u00fcketin diyor\u2026 <\/span><\/h4>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”60″ bottom_padding_phone=”25″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]Art\u0131k o bira markas\u0131 taraf\u0131ndan desteklenirse, art\u0131k o gazl\u0131 i\u00e7ecek markas\u0131 referans olursa ve rehberlere sokulursa ancak hayata tutunabilecek olmas\u0131n\u0131n ad\u0131d\u0131r ya\u015fanan; \u00e7\u00fcnk\u00fc o tavsiye platformlar\u0131n\u0131n arkas\u0131nda sponsor h\u00fcviyetinde art\u0131k say\u0131lar\u0131 tek haneli say\u0131lara kadar d\u00fc\u015fm\u00fc\u015f, yiyecek i\u00e7ecek ve g\u0131da tekelleri bulunmaktad\u0131r. <\/p>\n

Tohum topra\u011fa daha d\u00fc\u015fmeden ba\u015flayan \u00fcretim s\u00fcrecinin son halkas\u0131ndaki restoran\u0131n kap\u0131s\u0131na gross marketin teslimat kamyonu yana\u015f\u0131r. Fatura vadeli kesilecektir. Mahallenin, esnaf\u0131n, i\u015f\u00e7ilerin, beyaz yakal\u0131lar\u0131n, ailelerin bulu\u015fma noktas\u0131 olan restoran, hani \u015fu bir zamanlar tentesinde i\u00e7ecek markalar\u0131n\u0131n reklam\u0131n\u0131 yapan restoran var ya i\u015fte o, art\u0131k bir zamanlar referans oldu\u011fu o i\u00e7ecek markas\u0131n\u0131n par\u00e7as\u0131 oldu\u011fu devasa \u015firkete, g\u0131da zinciri tekeline ba\u011f\u0131ml\u0131 hale gelmi\u015ftir. \u015eimdi tekelin \u00fcretti\u011fi, i\u015fledi\u011fi ve da\u011f\u0131tt\u0131\u011f\u0131 mallar\u0131n \u00f6nemli bir k\u0131sm\u0131n\u0131 sadece \u0131s\u0131tacak ve tabaklayacak; bir k\u0131sm\u0131n\u0131n pi\u015firimini bitirecek ve tabaklayacak ve k\u00fc\u00e7\u00fck bir k\u0131sm\u0131n\u0131 ise ger\u00e7ekten pi\u015firip tabaklayacakt\u0131r. T\u00fcketici hesab\u0131 \u00f6dendi\u011finde, para da \u00e7o\u011fu zaman do\u011frudan tedarik\u00e7i konumundaki tekele akacakt\u0131r. <\/p>\n

Zincir fast food restoranlardan sonra ikinci a\u015famada; mahallenin, sanayi sitesinin, \u015fehir merkezindeki esnaf\u0131n m\u00fcdavimi oldu\u011fu, turistlerin gitti\u011fi restoranlar\u0131 tedarik zinciri \u00fczerinden tekellere, \u00f6nemli \u00f6l\u00e7\u00fcde eklemlenmi\u015ftir. Sahiplik de\u011fi\u015fimi \u00f6nemli ve gerekli de\u011fildir. Restoranlar\u0131n sahipleri, self employed, kendi hesab\u0131na \u00e7al\u0131\u015fanlar aras\u0131na kat\u0131lm\u0131\u015f say\u0131labilir. \u00d6nemli olan, restoranlar\u0131n bu tedarik zincirlerinin alt y\u00fcklenicilerine, en u\u00e7taki son kullan\u0131c\u0131 ile temasta olan teslimat noktalar\u0131na d\u00f6n\u00fc\u015fmekte olmas\u0131d\u0131r. Bu s\u00fcre\u00e7 h\u0131zla tamamlanmaktad\u0131r.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”60″ bottom_padding_phone=”25″ text_color=”dark” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”1596″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” img_link_large=”yes” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding_phone=”25″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]\n

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Rehberlerdeki restoranlar da tedarik zincirinin son halkas\u0131 m\u0131?<\/h3>\n<\/div>\n<\/div>\n<\/div>\n
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\u015eimdi, Food service\u2019in bir \u00fcst katman\u0131, orta s\u0131n\u0131f\u0131n, orta \u00fcst s\u0131n\u0131f\u0131n ziyaret\u00e7isi oldu\u011fu, hatta \u00fcst s\u0131n\u0131f\u0131n tercih etti\u011fi gastronomik de\u011feri olan tabaklar\u0131yla \u00f6ne \u00e7\u0131kan restoranlar da s\u0131radad\u0131r. <\/p>\n

\u0130\u015fte y\u0131ld\u0131zl\u0131 rehberler ve genelde pop\u00fclerle\u015fen restoran tavsiyeleri bu d\u00f6n\u00fc\u015f\u00fcm nedeniyle giderek daha \u00f6nemli hale gelmeye ba\u015flad\u0131 ve \u00e7ok daha geni\u015f bir alana hitap etmeye ba\u015flad\u0131. Bu modelde, g\u0131dan\u0131n t\u00fcketiciyle bulu\u015ftu\u011fu taba\u011fa son dokunu\u015fu yapan istasyondaki \u015fef ve restoran\u0131, a\u011f\u0131n i\u00e7ine \u00e7ekiliyor. Restoranlar, hatta y\u0131ld\u0131zl\u0131lar dahi, bu kapal\u0131 sistemin son halkas\u0131na indirgenmeli ve k\u00e2r\u0131n realize oldu\u011fu tabaklama istasyonlar\u0131 haline gelmelidir. H\u0131zla yayg\u0131nla\u015fmakta olan budur ve oraya do\u011fru h\u0131zl\u0131 bir yuvarlanma ba\u015flam\u0131\u015ft\u0131r. <\/p>\n

\u00d6zetlersek, \u00e7ift\u00e7ilerin, yerel \u00fcreticilerin tar\u0131m (hayvanc\u0131l\u0131k, bal\u0131k\u00e7\u0131l\u0131k da i\u00e7inde) sekt\u00f6r\u00fcndeki pay\u0131 sadece bat\u0131da de\u011fil, ge\u00e7 kapitalistle\u015fmi\u015f, yoksul \u00fclkelerde de olduk\u00e7a k\u00fc\u00e7\u00fclm\u00fc\u015ft\u00fcr. ABCD gibi argo-dev \u015firketlerin globalde toplam tar\u0131m i\u00e7indeki pay\u0131 %60-%70\u2019in \u00fczerindedir. G\u0131da end\u00fcstrisi, makarnadan, sal\u00e7aya zaten tekelle\u015fmi\u015f ve \u00e7ok s\u0131n\u0131rl\u0131 say\u0131da birka\u00e7 tekelin egemenli\u011fi alt\u0131ndad\u0131r. Perakende da\u011f\u0131t\u0131m\u0131 deseniz zaten \u00f6yle; bakkal \u00f6l\u00e7e\u011fi t\u00fckeneli \u00e7ok y\u0131l oldu art\u0131k s\u00fcpermarketler yerini zincirlere ve grosss marketlere b\u0131rakt\u0131. <\/p>\n

Geriye pastan\u0131n h\u00e2l\u00e2 az el de\u011fmi\u015f, b\u00f6l\u00fc\u015f\u00fclmemi\u015f ve ba\u011f\u0131ms\u0131z i\u015fletmelerin elinde kalan k\u0131sm\u0131, food service ve lokal, bireysel restoranlar var, yakla\u015f\u0131k food service\u2019in %70\u2019i\u2026 Sisteme eklemlenme ve zincirle\u015fme s\u0131ras\u0131 onlarda. Ancak, bir zincirin halkas\u0131 gibi g\u00f6r\u00fcnmenin de\u011ferini \u00e7ok d\u00fc\u015f\u00fcrece\u011fi, itibar\u0131n\u0131 kaybettirece\u011fi \u00e7ok y\u00fcksek say\u0131da restoran var. \u0130\u015fte \u015fimdi, bu yeni modeller ve rehberlerin katk\u0131s\u0131 burada devreye giriyor. Bu ba\u011f\u0131ms\u0131z restoranlar\u0131, besin zincirinin bir halkas\u0131 yaparak, son dokunu\u015f sonras\u0131 i\u00e7eri\u011fi t\u00fcmden zincire ait taba\u011f\u0131, keten \u00f6rt\u00fclerle gizlenmi\u015f sisteme ait masaya teslim eden haline getirmek ve t\u00fcm katma de\u011feri emmek\u2026 <\/p>\n

Me\u015fhur \u015feflerin, yetenekli a\u015f\u00e7\u0131lar\u0131n, yeniden serf\u2019le\u015fti\u011fi \u00e7a\u011fa tan\u0131kl\u0131k etmeye ho\u015f geldiniz.<\/p>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”60″ bottom_padding_phone=”25″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”.vc_custom_1768254546984{margin-top: 40px !important;}” text_direction=”default”]\n

Geriye pastan\u0131n h\u00e2l\u00e2 az el de\u011fmi\u015f, b\u00f6l\u00fc\u015f\u00fclmemi\u015f ve ba\u011f\u0131ms\u0131z i\u015fletmelerin elinde kalan k\u0131sm\u0131, food service ve lokal, bireysel restoranlar var, yakla\u015f\u0131k food service\u2019in %70\u2019i\u2026 Sisteme eklemlenme ve zincirle\u015fme s\u0131ras\u0131 onlarda. <\/span><\/h4>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”60″ bottom_padding_phone=”25″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]Ancak, bir zincirin halkas\u0131 gibi g\u00f6r\u00fcnmenin de\u011ferini \u00e7ok d\u00fc\u015f\u00fcrece\u011fi, itibar\u0131n\u0131 kaybettirece\u011fi \u00e7ok y\u00fcksek say\u0131da restoran var. \u0130\u015fte \u015fimdi, bu yeni modeller ve rehberlerin katk\u0131s\u0131 burada devreye giriyor. Bu ba\u011f\u0131ms\u0131z restoranlar\u0131, besin zincirinin bir halkas\u0131 yaparak, son dokunu\u015f sonras\u0131 i\u00e7eri\u011fi t\u00fcmden zincire ait taba\u011f\u0131, keten \u00f6rt\u00fclerle gizlenmi\u015f sisteme ait masaya teslim eden haline getirmek ve t\u00fcm katma de\u011feri emmek\u2026 <\/p>\n

Me\u015fhur \u015feflerin, yetenekli a\u015f\u00e7\u0131lar\u0131n, yeniden serf\u2019le\u015fti\u011fi \u00e7a\u011fa tan\u0131kl\u0131k etmeye ho\u015f geldiniz.<\/p>\n

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Bir \u00f6rnek \u00fczerinden somutlayal\u0131m<\/h3>\n<\/div>\n<\/div>\n<\/div>\n
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Mesela takip\u00e7isi oldu\u011funuz bir rehber taraf\u0131ndan tavsiye edilen bir restorana gittiniz. Neyse ki sosyal medya fenomenleri taraf\u0131ndan gaza getirilmediniz, buna da \u015f\u00fck\u00fcr! Rehberler yine de daha objektif olsa gerek, de\u011fil mi? <\/p>\n

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  • Rezervasyon tamam ve o kap\u0131dan i\u00e7eri giriyorsunuz\u2026Siz kimsiniz? Sizi nas\u0131l tan\u0131mlayal\u0131m? <\/li>\n
  • G\u0131da tedarik s\u00fcrecinde son kullan\u0131c\u0131 olmaya ne dersiniz?<\/li>\n
  • \u00d6n\u00fcn\u00fcze gelen taba\u011f\u0131n i\u00e7indeki ve o tabak olu\u015fana kadar ge\u00e7en \u00fcretim s\u00fcrecindeki t\u00fcm mallar\u0131 ve hizmetleri hesab\u0131 \u00f6deyerek sat\u0131n alacak olan ki\u015fisiniz, m\u00fc\u015fterisiniz ama kimin m\u00fc\u015fterisi? Ger\u00e7ekten ve sadece o restoran\u0131n m\u0131? <\/li>\n
  • Yoksa, d\u00fcnya tah\u0131l \u00fcretimi ve ticaretinin %90\u2019\u0131n\u0131 kontrol eden ABCD\u2019nin \u00e7iftliklerinde yada s\u00f6zle\u015fmeli tarlalar\u0131nda yeti\u015ftirilen arpadan, say\u0131s\u0131 giderek azalan ama \u00f6l\u00e7ekleri b\u00fcy\u00fcyen fabrikalarda \u00fcretilen ve \u00e7ok tan\u0131d\u0131k marketler zincirleri arac\u0131l\u0131\u011f\u0131 ile \u015fimdi oturdu\u011funuz masaya teslim edilen tekellerin mi?<\/li>\n
  • Garson, kapa\u011f\u0131 a\u00e7\u0131p barda\u011fa doldurdu sadece\u2026 Biran\u0131n paras\u0131 da \u201cyukar\u0131\u201d gidecek elbet! Ayn\u0131 \u015feyler taba\u011f\u0131n\u0131zdaki yemek i\u00e7in de ge\u00e7erli\u2026 <\/li>\n<\/ul>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”60″ bottom_padding_phone=”25″ text_color=”dark” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”1606″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” img_link_large=”yes” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding_phone=”25″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]Restoran, bu tedarik s\u00fcrecinin sadece son a\u015famas\u0131d\u0131r art\u0131k. \u00c7o\u011fu halihaz\u0131rda o ya da bu d\u00fczeyde i\u015flenmi\u015f mallar\u0131, pi\u015firip tabaklayan a\u015fama. Yaz\u0131k ve ay\u0131p, de\u011fil mi? Restorana teslim edilen domates de maydanoz da epey i\u015flenmi\u015ftir, bunu sak\u0131n unutmay\u0131n, taze makarna da, un da! Tarlada yeti\u015ftirildikten sonra, toplan\u0131p, ay\u0131klan\u0131p, s\u0131n\u0131flan\u0131p, paketlenip, en \u00f6nemlisi de ta\u015f\u0131narak Gross Market\u2019in teslimat kamyonundan restoran\u0131n mutfa\u011f\u0131na kadar getirildiler\u2026 A\u00e7\u0131klay\u0131c\u0131 soru \u015fu: Sizin masan\u0131za servis edilen bir dal maydanozda ka\u00e7 gram mazot var, sularken, hasat ederken, paketler ve t\u00fcm o uzun lojisti\u011fi tamalarken ka\u00e7 gram mazot girdi o dal maydanozun de\u011ferinin i\u00e7ine? Ya tereya\u011f\u0131nda? Ya pirzolada? <\/p>\n

    Burada g\u00f6rece yeni ve kritik olan \u015fey \u015fu: Kendi mutfa\u011f\u0131n\u0131zda pi\u015firmek i\u00e7in malzemeleri marketten sat\u0131n alsan\u0131z da, restoranda haz\u0131r pi\u015firilmi\u015fini, tabaklanm\u0131\u015f\u0131n\u0131 da yeseniz, ayn\u0131 tedarik zincirinin mallar\u0131n\u0131 t\u00fcketeceksiniz. De\u011ferin \u00e7o\u011funu \u00fcreten art\u0131k restoran de\u011fil. Bu son a\u015famada realize olan k\u00e2r da \u00f6nemli \u00f6l\u00e7\u00fcde restoranda birikmiyor art\u0131k, tedarik\u00e7i taraf\u0131ndan emiliyor\u2026 Bu emilen paran\u0131n k\u00fc\u00e7\u00fck bir k\u0131sm\u0131 da m\u00fc\u015fteriyi o restorana y\u00f6nlendirmek i\u00e7in pazarlama faaliyetine harcanacak elbette, restoran ad\u0131na ve zincire sad\u0131k restoranlar i\u00e7in. <\/p>\n

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    Rehberlerin i\u015flevi<\/h3>\n<\/div>\n<\/div>\n<\/div>\n
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    Rehberler de burada devreye giriyor i\u015fte. Bu \u201csayg\u0131n\u201d ve \u201ctarafs\u0131z\u201d tavsiye mekanizmalar\u0131 ile sosyal medya bir restoran\u0131n yada i\u015fletmenin pi\u015firdi\u011fi ve \u201csatt\u0131\u011f\u0131\u201d yeme\u011fin lezzeti ile m\u00fc\u015fteri \u00e7ekmesinin \u00f6n\u00fcne ve yerine ge\u00e7iyor. Yeni ileti\u015fim olanaklar\u0131 bunu m\u00fcmk\u00fcn, pop\u00fcler ve etkin hale getirirken, di\u011fer konvansiyonel kulaktan kula\u011fa yay\u0131lma eziliyor, kayboluyor. A\u00e7\u0131ld\u0131ktan \u00fc\u00e7 ay sonra bir restoran ba\u015fka t\u00fcrl\u00fc recommended olabilir mi? Restoranlar\u0131n a\u00e7\u0131l\u0131\u015f\u0131ndan k\u0131sa bir s\u00fcre sonra rehberlere kabul edilmesi, gastronomi literat\u00fcr\u00fcndeki istikrar kriterinin ge\u00e7erlili\u011fini yitirdi\u011fine ve s\u00fcrecin art\u0131k pazarlama temelli bir tescil operasyonuna d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcne i\u015faret etmektedir.” <\/p>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”60″ bottom_padding_phone=”25″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”.vc_custom_1768254898450{margin-top: 40px !important;}” text_direction=”default”]\n

    Restoran\u0131n niteli\u011fi, ba\u015fka bir ifade ile kilerindeki malzemelerden yaratt\u0131\u011f\u0131 de\u011fer (added value), daha da ba\u015fka bir ifade ile yeme\u011fin lezzeti de\u011fil; m\u00fc\u015fteriyi \u00e7eken, bu network taraf\u0131ndan sponsorluk mekanizmalar\u0131 ile belirlenen tavsiye sistemi oluyor. Mesela d\u00fcnyaca tan\u0131nm\u0131\u015f su markas\u0131, yada d\u00fcnyan\u0131n en b\u00fcy\u00fck gazl\u0131 i\u00e7ecek \u015firketinin bir toni\u011fi yada bir bira markas\u0131 mesela yada her t\u00fcrl\u00fc tedari\u011fi a\u2019dan z\u2019ye sa\u011flayan gross marketler bu rehberlere sponsor oluyor\u2026 Nedenini anlam\u0131\u015f durumday\u0131z. <\/span><\/h4>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”60″ bottom_padding_phone=”25″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]Bu durum, gastronomik de\u011feri olan, y\u0131ld\u0131zl\u0131 lokantalar\u0131 da kapsayacak bi\u00e7imde her yeri istila ediyor\u2026 \u201cA\u015fa\u011f\u0131s\u0131\u201d zaten \u00e7oktand\u0131r b\u00f6yle \u00e7al\u0131\u015f\u0131yor\u2026 Hayata kalmak bu \u201cdesteklerle\u201d bile olduk\u00e7a zor.<\/p>\n

    Peki lezzet? Bu arada ona ne oluyor? End\u00fcstriyel \u00fcr\u00fcnlerle \u00e7al\u0131\u015ft\u0131k\u00e7a, k\u00fc\u00e7\u00fck \u00fcreticilerin m\u00fc\u015fterileri azal\u0131yor ve artizanal \u00fcr\u00fcnler yok olmaya ba\u015fl\u0131yor. Restoranlar giderek s\u00fcpermarketlere, Gross Market\u2019e ba\u011f\u0131ml\u0131 hale geliyor. <\/p>\n

    \n
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    Tedarik\u00e7iye mahk\u00fbm yarat\u0131c\u0131 bir mutfak m\u00fcmk\u00fcn m\u00fc?<\/h3>\n<\/div>\n<\/div>\n<\/div>\n
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    Tekrar soral\u0131m: Peki lezzet? Bu d\u00f6n\u00fc\u015f\u00fcmde lezzete ne olacak? Ve sorumuza bir de ek yapal\u0131m, ya geleneksel mutfak? <\/p>\n

    Tabi ki yerel tedarik\u00e7iler kaybolunca, uygun malzeme olmay\u0131nca geleneksel mutfak da kalm\u0131yor. Tedarik zincirinden, finans\u00f6r\u00fcn\u00fczden ne temin edebiliyorsan\u0131z ona uygun yemekler yapacaks\u0131n\u0131z! Yani, geleneksel mutfa\u011fa basan bir lezzet aran\u0131\u015f\u0131 yerine, standart malzeme ile yap\u0131labilen, lezzetinden ziyade sunu\u015fu \u00f6ne \u00e7\u0131kan, \u201cyarat\u0131c\u0131\u201d mutfak devreye giriyor yada ona mecbur kal\u0131yorsunuz\u2026 \u201cYarat\u0131c\u0131\u201d mutfak tercihten \u00e7ok zorunluluk ve kolay ve m\u00fcmk\u00fcn olan haline geliyor\u2026 <\/p>\n

    Tarladaki, meradaki, denizdeki k\u00fc\u00e7\u00fck \u00fcreticilerle beraber yemekler ve lezzetler de \u00f6l\u00fcyor, yok olup gidiyor. K\u0131sa bir s\u00fcre sonra, bir ku\u015fak sonra mesela, sebzelerin ger\u00e7ek lezzetini bilmeyen \u015feflerin yapt\u0131\u011f\u0131 yemekleri, hi\u00e7 ger\u00e7e\u011fini tatmam\u0131\u015f m\u00fc\u015fteriler yiyecek\u2026 <\/p>\n

    Neyse, i\u015f\u00e7i s\u0131n\u0131f\u0131 uzun s\u00fcredir bu haz\u0131r ve end\u00fcstriyel g\u0131dalara ve hayata mahk\u00fbm ya\u015f\u0131yor zaten! \u0130\u015f\u00e7i s\u0131n\u0131f\u0131 i\u00e7in d\u0131\u015farda yemek demek ancak fast food zincir restoranlar ile s\u0131n\u0131rl\u0131 uzun s\u00fcredir, o da k\u0131rk y\u0131lda bir! Orta s\u0131n\u0131f ve hatta \u00fcst s\u0131n\u0131f\u0131n alt kesimleri i\u00e7in bile art\u0131k bu tekelci tedarik d\u00fczeninden ka\u00e7mak m\u00fcmk\u00fcn e\u011fil, y\u0131ld\u0131zl\u0131 restoranlar bile, Gross marketten ald\u0131\u011f\u0131 baklavay\u0131 takla att\u0131r\u0131p servis ederek y\u0131ld\u0131z alabilirken, de\u011fil mi? <\/p>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

    [vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”1598″ bg_position=”center center” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”18%” bottom_padding=”18%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.5″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” parallax_bg=”true” parallax_bg_speed=”fast” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit”…<\/p>\n","protected":false},"author":1,"featured_media":1608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[],"ppma_author":[26],"class_list":{"0":"post-1609","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-makaleler"},"yoast_head":"\nRehberlerin Restoranlar\u0131 Bile Tedarik Zincirlerinin Son Halkas\u0131 M\u0131 Olacak? 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